Monday, August 11, 2014

THOUGHT FOR THE DAY

Tragedy as a marketing tool.

Today I saw a clip on BBC news website that set off a thought process. What do you expect from a news site? The news of course, a lot of which is tragic, showing people at their worst as far as cruelty and greed are concerned, namely our inhumane treatment of each other, occurring across religious and national divisions.

The piece was about the rise of the so called Islamic State. The problem was that the report was somewhat remote from news as such in that it was a dramatization with dramatic music in the background.  By dramatizing the story the news value was depreciated. It aso served in some way to glorify bad news and more than likely encourage those about whom the story was created. In the end it ceased to be news. We only need the facts without the dressing.
I have little patience with tragedy being used as a marketing tool.

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